Issue 04, April 2026
Connect your shop read-only. Stallscore pulls every active listing and scores it against 10 current Etsy ranking signals, including the Feb 2026 title penalty and the $6 shipping suppression. You get a plain-English fix list in under two minutes.
Read-only by default. No credit card. No password shared. One tap on Etsy's official OAuth screen and your report loads in under a minute.
3 free audits a month. Write access is only requested later if you use a Pro one-click fix. Revoke at etsy.com/your/apps any time.
Titles over 70 characters. Mobile CTR on flagged listings is down 34% shop-wide since the update.
Quietly deranked in US search. Drop to $5.95 or offer free shipping to exit the suppression band.
Passing on 68 of 72 listings. Three need a fifth photo, one is missing a section.
Independent Built for handmade sellers who are tired of being told to "write better titles" with no specifics. Sources every flag back to an Etsy update, API field, or peer-tested ranking pattern.
Not affiliated with Etsy, Inc.
No vague "SEO score." Every flag on your report links back to an Etsy policy update, a documented API field, or a peer-tested ranking pattern.
In February 2026 Etsy started deranking listings with titles over 70 characters on mobile. Most tools still recommend the old 140-char max. We flag every listing over the new threshold, show you where the line falls, and rewrite the title to keep your primary keyword at the front.
US listings priced at $6.00+ shipping get quietly held back in search. We read your shipping profiles and flag the exact listings stuck in the suppression band.
Phones truncate titles to roughly 30 characters. We simulate the cut and show you which listings lose their main keyword before a buyer can read it.
Single-word tags compete with the entire marketplace. We count your tags, flag duplicates, and suggest two-to-three-word replacements that index for long-tail buyer queries.
Etsy's Seller Handbook recommends using all ten photos to give buyers every angle. We flag listings with fewer than five images and suggest the order that reads best on mobile.
Listings with a 5-to-15 second video get a small but real ranking lift in the current index. We flag every listing without one.
Etsy uses the opening line of your description as the meta snippet for Google. We check that it reads like ad copy, not a greeting.
Unsectioned listings miss the "category hub" boost. We find the orphans and suggest the best section from your existing shop.
Etsy quietly uses the Materials field as a secondary tag index. Empty or single-word materials leave ranking on the table.
Repeating the same keyword in the title, tags, and first line of the description now trips a soft penalty. We flag the pattern and rewrite with a natural synonym spread so you keep the relevance without the drag.
One official Etsy OAuth click. Read-only by default. You can revoke access from Etsy at any time, and we never see your password.
Title, tags, photos, video, shipping, section, description, materials. All through Etsy's official Open API v3, scored in memory, never stored on our servers.
Shop-level grade, per-listing cards, and findings sorted by impact. On Pro, one click pushes the fix back to Etsy. Free lets you copy the suggested change and edit by hand.
Keyword tools are great for picking a next product. They don't tell you which of your existing 72 listings is secretly dragging your shop down. That is the gap we fill.
| Tool | Per-listing score | One-click fix | Feb 2026 rules | Monthly |
|---|---|---|---|---|
| Stallscore | Yes, all listings | Yes, on Pro | Yes, day one | $9 |
| eRank Pro | Manual, one at a time | No | Partial | $9.99 |
| Marmalead | Keyword-first, not listing | No | Partial | $19 |
| EverBee Growth | Analytics, not audit | No | No | $29.99 |
| Alura | Keyword tools | No | No | $14.99 |
Every plan includes all ten signals and covers every active listing in your shop. Paid plans unlock one-click fixes and unlimited re-audits (launching soon, no billing live yet).
Billing is not live yet. Email above and we'll tell you the day it ships.
Billing is not live yet.
In February 2026 Etsy started deranking listings with titles over 70 characters on mobile search results. Older guides still recommend up to 140 characters, which is now a liability. Mobile click-through rate on flagged listings has dropped around 34% per industry reports. Stallscore flags every listing over the 70-character threshold and rewrites the title with the primary keyword at the front.
The three most common 2026 causes are: titles over 70 characters triggering the Feb 2026 mobile penalty, US shipping priced at $6.00 or above triggering a silent suppression band, and keyword stuffing across title, tags, and first description line triggering a soft penalty. Stallscore audits every listing against all three plus seven more ranking signals and tells you which specific listings are affected.
US-bound listings with shipping priced at $6.00 or higher are quietly held back in Etsy search. Dropping the shipping cost to $5.95 or offering free shipping exits the suppression band. Etsy has not officially named this rule, but it is consistently reproduced by sellers testing the threshold. Stallscore reads your shipping profiles and flags exactly which listings are stuck.
No. Stallscore is independent and not affiliated with, endorsed by, or sponsored by Etsy, Inc. It uses Etsy's public Open API v3 with the seller's explicit OAuth permission. Etsy is a registered trademark of Etsy, Inc.
No. Stallscore connects read-only by default. It can read listing fields but cannot edit anything. If you later upgrade to Pro and use the one-click fix, you grant the listings write scope at that point. You can revoke access at any time from etsy.com/your/apps.
Free tier gives three full shop audits per month with all ten signals and suggested fixes. Pro is $9 per month for unlimited audits plus one-click fix. Lifetime is $79 once, with a 14-day money-back guarantee. Pro and Lifetime billing are not live yet. Free tier is available today.
Those tools are keyword-first. They help you pick what to make next. Stallscore is listing-first, it scores every listing you already have against current 2026 algorithm rules and tells you which specific listings are dragging your shop down and why. Stallscore also flags the Feb 2026 title penalty and $6 shipping suppression out of the box, where most competing tools still recommend the older 140-character title rule.
Takes under two minutes. Works on phone. Read-only by default. No credit card.